MINT.DIGITAL

Ads

Ads that land
somewhere good.

Most ad money dies on arrival. The ad is fine, the click is fine, and then it dumps somebody on a slow homepage that never mentions the thing they searched for. I build the ad and the page it lands on, so the whole run works as one thing.

Where the money actually goes

The click is cheap.
The landing is everything.

Google puts you in front of people already looking for what you sell. Meta puts you in front of people who did not know they wanted it yet. They are different jobs and they need different ads, different offers and different pages.

The part almost nobody gets right is what happens after the click. A page built for that exact ad, that loads instantly and asks for one thing, will beat a beautiful homepage every single time. That is the part I build.

Lindale, Texas is home base. The work is not. Every build runs the same whether you are ten minutes up the road or three time zones away.

01

Accounts set up right

Conversion tracking that actually fires, so you know what a lead costs instead of guessing.

02

Search that catches buyers

Google campaigns aimed at the searches with money behind them, with the wasteful terms blocked out.

03

Social that creates demand

Facebook and Instagram campaigns with creative built for the feed, not a flyer cropped to fit.

04

Landing pages that convert

A page built for each campaign, fast, focused, and written to get one thing done.

05

Testing, constantly

Headlines, images, offers and audiences, tested against each other until the cost per lead comes down.

06

Numbers you can act on

Spend, leads, what each one cost, and what I am changing next. No vanity charts.

How a campaign runs

Launch, learn, tighten.

  • 01Set the targetWhat a customer is worth, what you can pay for one, and which platform gets there cheapest.
  • 02Build both halvesAds and the landing page together, with tracking wired in before a dollar goes out.
  • 03Launch and watchThe first stretch is data. We let it learn, cut the waste, and keep what is working.
  • 04TightenEvery cycle the losers go and the winners get more. Cost per lead goes down as the account gets smarter.

Questions people actually ask

About ads.

What should I budget?
Enough that the platform can learn, which for most local businesses means a few hundred a month minimum per platform. Below that you are paying for data you never get to use. The right number comes from what a customer is worth to you.
Google or Facebook?
If people already search for what you sell, start with Google. If they do not know you exist yet, or it is visual, Meta earns its keep. Plenty of businesses run both, with each doing a different job.
Do you charge a percentage of my ad spend?
We agree a flat management fee up front so there is no reason for me to talk you into spending more. Your ad budget goes to the platform, not to me.
Can you fix the account I already have?
Usually. Most accounts I inherit are leaking money on broad match, missing negatives and broken conversion tracking. The audit tells you quickly whether it is worth repairing or starting clean.

Let us put your budget to work.

Tell me what you are trying to do and I will tell you what I would build, what it costs, and how long it takes. No pressure, no pitch deck.

Prefer to talk? Call 430 444 1229 and I will answer your questions directly.